Observation: Voice

Each of the following car commercials communicates with a precise voice a specific message to a specific audience. All are selling small city-friendly cars but each in their own unique way.


For the cash-strapped club goer.


For the fuel efficiency obsessed.


For the racing enthusiast.


Even within a brand, different voices are leveraged to speak to different audiences. Notice the dramatic shift in tone, temperature, intensity and inflection.