Observation: Hierarchy

Book covers are excellent examples of distilled, effective hierarchies. In fact the entire concept of a book is based on an established hierarchical idea: what appears first (the front cover), how all content is organized (the table of contents), and what we are left with (the back cover or spine). These designs by Jason Booher show us how effective dramatic typographic scale shift can be...

...or how intense a subtle typographic shift can be...

...as well as how the integration of image with type can change our perception of overall importance.